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Our Group


Investing in daylight, fresh air, and a better environment

Altaterra is part of the VELUX Group, yet operates as an autonomous entity. The two companies have complementary identities and goals that meet the needs of different market segments. While VELUX is a well-known roof window brand, Altaterra was created to make daylight and fresh air affordable to everyone, so that more families can enjoy well-being and a healthier life at home.

The VELUX Group itself is owned by VKR, a Danish holding and investment company with the objective to create value through financial investments and ownership of companies. The VKR Group was founded by Villum Kann Rasmussen in 1941 and is still owned by his family. It is governed in part by the VILLUM FONDEN – a foundation which provides funding for non-profit projects with scientific, cultural, artistic, environmental and social. Learn more about the foundations connected to the Group.

Our Company


Altaterra was founded in 2001, and today we are a European market leader within the private label segment and the proud owner of the Dakea brand.

While VELUX is a well-known roof window brand, Altaterra addresses the middle and low segments’ needs. We run over 35 private label brands and supply both the DIY and professional construction sectors as well as having a growing online market. We have achieved our success by building a team that is agile, flexible and customer focused. We know that we can only be successful by being different and working harder.

We always look for a better way.

Meet the Altaterra
Management Team


Altaterra in numbers


People on board




Countries where we
deliver roof windows


Brands of roof windows
and accessories

How we work


Our solutions are affordable regardless of who you are, your budget, and how you shop

We listen

We want to understand and respect our customers needs better and let them shape our solutions


We operate a lean business model which allows us to be more responsive, faster and cost efficient


We make the lives of our partners and customers easier and hassle free


We treat each other, our customers and the planet better than most other companies

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