Investing in daylight, fresh air, and a better environment
Altaterra is part of the VELUX Group, yet operates as an autonomous entity. The two companies have complementary identities and goals that meet the needs of different market segments. While VELUX is a well-known roof window brand, Altaterra was created to make daylight and fresh air affordable to everyone, so that more families can enjoy well-being and a healthier life at home.
The VELUX Group itself is owned by VKR, a Danish holding and investment company with the objective to create value through financial investments and ownership of companies. The VKR Group was founded by Villum Kann Rasmussen in 1941 and is still owned by his family. It is governed in part by the VILLUM FONDEN – a foundation which provides funding for non-profit projects with scientific, cultural, artistic, environmental and social. Learn more about the foundations connected to the Group.
Altaterra was founded in 2001, and today we are a European market leader within the private label segment and the proud owner of the Dakea brand.
While VELUX is a well-known roof window brand, Altaterra addresses the middle and low segments’ needs. We run over 35 private label brands and supply both the DIY and professional construction sectors as well as having a growing online market. We have achieved our success by building a team that is agile, flexible and customer focused. We know that we can only be successful by being different and working harder.
We always look for a better way.
I am managing a company that is committed to delivering daylight solutions to the highest level of customer satisfaction. My role is to create an environment which allows our teams to develop and the company to grow in line with our long term strategy.
I am leading a team which is developing and delivering a diversified value proposition for our customers. That includes product, communication, pricing and sales tools.
I am responsible for translating the Altaterra Mission into results. Our people are the most important factor in that, so a key element of my role is to make sure we have the best performing team in the industry, obsessed with the customer journey and conducting themselves in line with our company values.
Beside fulfilling Altaterra’s payment obligations, our team is happy to provide both colleagues and (where appropriate) external partners with the most up-to-date financial information from our systems. We’re also responsible for providing clarity in respect of the company’s overall financial performance to the management team, authorities and owners.
My team is determined to ensure the fast, efficient and safe passage of all our products from manufacturer, through our warehouses and distribution network, straight to the door of our customers.
Establishment of RoofLITE first office in Skelstedet, Vedbaek
First office established in VELUX building in Fertőszentmiklós, Hungary
RoofLITE HQ moves from Denmark to Hungary
RoofLITE is sold in 29 Countries
RoofLITE window product range is upgraded
RoofLITE company becomes Altaterra Kft.
Launch of Dakea brand for professional segment
Launch of Mix&Match private label solution
Launch of Balio range
Altaterra signs up to the UN Global Compact
Dakea ULTIMA range is introduced for professional segment
Upgrade of roof window product range, and launch of triple pane roof window
Altaterra WeCare sustainability strategy is annouced
Altaterra in numbers
People on board
Countries where we
deliver roof windows
Brands of roof windows
How we work
Our solutions are affordable regardless of who you are, your budget, and how you shop
We want to understand and respect our customers needs better and let them shape our solutions
We operate a lean business model which allows us to be more responsive, faster and cost efficient
We make the lives of our partners and customers easier and hassle free
We treat each other, our customers and the planet better than most other companies