About Us #2
Our Group
VELUX Group
Investing in daylight, fresh air, and a better environment
Altaterra is part of the VELUX Group, yet operates as an autonomous entity. The two companies have complementary identities and goals that meet the needs of different market segments. While VELUX is a well-known roof window brand, Altaterra was created to make daylight and fresh air affordable to everyone, so that more families can enjoy well-being and a healthier life at home.
The VELUX Group itself is owned by VKR, a Danish holding and investment company with the objective to create value through financial investments and ownership of companies. The VKR Group was founded by Villum Kann Rasmussen in 1941 and is still owned by his family. It is governed in part by the VILLUM FONDEN – a foundation which provides funding for non-profit projects with scientific, cultural, artistic, environmental and social. Learn more about the foundations connected to the Group.
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Our Company
Altaterra
Altaterra was founded in 2001, and today we are a European market leader within the private label segment and the proud owner of the Dakea brand.
While VELUX is a well-known roof window brand, Altaterra addresses the middle and low segments’ needs. We run over 35 private label brands and supply both the DIY and professional construction sectors as well as having a growing online market. We have achieved our success by building a team that is agile, flexible and customer focused. We know that we can only be successful by being different and working harder.
We always look for a better way.
Meet the Altaterra
Management Team
KRZYSZTOF DUDEK
CHIEF EXECUTIVE OFFICER
I am managing a company that is committed to delivering daylight solutions to the highest level of customer satisfaction. My role is to create an environment which allows our teams to develop and the company to grow in line with our long term strategy.
PIOTR CZERNIC
SALES & MARKETING DIRECTOR
I’m heading Sales & Marketing teams, driving the planning and execution of Altaterra’s multibrand strategy
ZOLTÁN VERBA
FINANCE DIRECTOR
Beside fulfilling Altaterra’s payment obligations, our team is happy to provide both colleagues and (where appropriate) external partners with the most up-to-date financial information from our systems. We’re also responsible for providing clarity in respect of the company’s overall financial performance to the management team, authorities and owners..
ÁGNES FARKASRÉTI
OPERATIONAL DIRECTOR
My team is determined to ensure the fast, efficient and safe passage of all our products from manufacturer, through our warehouses and distribution network, straight to the door of our customers.
Altaterra
Timeline
2001
2001
Establishment of RoofLITE first office in Skelstedet, Vedbaek
2003
RoofLITE moves to Indiakaj, Copenhagen
2004
First office established in VELUX building in Fertőszentmiklós, Hungary
2006
RoofLITE HQ moves from Denmark to Hungary
2006
Launch of multifit roof window blinds and Contrio brand
2008
RoofLITE is sold in 29 Countries
2010
RoofLITE window product range is upgraded
2011
RoofLITE company becomes Altaterra Kft.
2012
Launch of Dakea brand for professional segment
2013
Launch of Mix&Match private label solution
2013
Launch of Balio range
2016
Altaterra signs up to the UN Global Compact
2016
Dakea ULTIMA range is introduced for professional segment
2017
Upgrade of roof window product range, and launch of triple pane roof window
2021
Altaterra WeCare sustainability strategy is annouced
Altaterra in numbers
120+
People on board
10
Nationalities
29
Countries where we
deliver roof windows
37
Brands of roof windows
and accessories
How we work
Accessible
Our solutions are affordable regardless of who you are, your budget, and how you shop
We listen
We want to understand and respect our customers needs better and let them shape our solutions
Agile
We operate a lean business model which allows us to be more responsive, faster and cost efficient
Simplicity
We make the lives of our partners and customers easier and hassle free
Exemplary
We treat each other, our customers and the planet better than most other companies
English (UK) 
Magyar 
Polski